At the end of 2008, intensified of course, is sweeping the world financial crisis. Germany has selected the year when the word “crisis” was overwhelmingly elected. Because, after all, that affect every one lives for ordinary practical problems. The world’s luxury report [luxury.icxo.com] It even gave us Carnival of the Year should have cast a layer of solemn colors, everyone is thinking about: how in the end the economic crisis affected my life?
Of course, the economic crisis brought about not just layoffs, reduction of remuneration, wealth shrink these economic intuitive reflection, Xiao Bian has also edited many articles before, to tell you about the economic crisis on the entire fashion industry, to big, the impact on luxury goods.
Today, we learned from coffee, this small, it represents the taste and style of the single-product start to explore the relationship between it and the economic crisis, and in crisis all the changes in our way of life.
Coffee reflect the economic crisis: The more Starbucks coffee shops and more countries and cities affected by the financial tsunami, the greater the impact of
Concepts: (with all the common fashion to reflect the economic situation of consumer goods index)
Big Mac index: the informal economic indicators to measure the two kinds of currency exchange rate theory is reasonable.
Coca-Cola map: each country’s per capita cola consumption was to compare wealth between countries; the figure shows the amount of cola drink the more the more wealthy countries.
Starbucks index: the U.S. “Business Week” columnist Daniel Gross has a set of recent comparable to the “Big Mac Index” alternative theory – a country, especially the country’s financial center, the greater the number of Starbucks coffee shops , the country affected by the financial crisis more likely.
The latest economic indicators: Starbucks coffee shops more and more countries and cities affected by the financial tsunami, the greater the impact. Whether a coincidence or could become a new measure of economic indicators, in this economic crisis sweeping the globe, Starbucks’s “Little Mermaid” appears more and more countries and cities affected by the financial crisis, the higher the degree of hazard.
The United States, for example, Starbucks in the past few years with the U.S. property market boom and are expanding rapidly, the light in New York in Manhattan on the opening 200 stores. Starbucks caffeine has become Wall Street’s Golden Boy are playing money games to stimulate the kinetic energy, the headquarters of major U.S. investment banks, without exception, have a Starbucks entered the first floor. At the same time, suburban and even urban and rural areas throughout the United States, but also not difficult to see Starbucks presence. However, the number of Starbucks outlets in the spring of 2006, after hitting a new high, followed the same as the U.S. housing market collapsing in reverse.
And the United States were similar to the financial crisis, several countries were caught more serious, such as the United Kingdom, its Starbucks stores to 689 stores in London alone there are 256, the French capital, Paris, has 35 branches; In addition, the in the current financial crisis, “Asian Iceland,” said South Korea also has 253 Starbucks stores.
According to “Starbucks store index” theory, inference, and Starbucks outlets stationed in a relatively few countries in the financial crisis affected is relatively small. This is true, only in Egypt, there are three Starbucks in Africa, in this economic crisis were injured slightly; Similarly, the Latin American influence Fortunately, Brazil is only 14 nationwide. Starbucks did not even an Italian bank has yet to spread relief or go bankrupt, maybe you think of coffee the traditional disdain of Italy, like Starbucks coffee shops quickly appear. Equally there is no Starbucks in the Nordic countries Sweden, Finland and Norway, it now seems may escape completely unharmed.
Of course, “Starbucks store index” theory, there are exceptions, South America, the Chilean capital of Santiago, there are 27 Starbucks, but this time the degree be affected little, if we look only six Starbucks, the country of Russia, but has suffered badly. Whether this “Starbucks store index” link the economic crisis and whether the matter sorted out, but in determining the financial turmoil can be used as a conversational.