Why go to the brand’s official website shopping?
There are two reasons:
First, some brands have yet to enter the Chinese market through the network is the only way to buy.
Second, as a higher import taxes, or through intermediate agents increases,
Instead, buy directly through the network more cost-effective.
A lot of today’s top brands have opened a Chinese version of the official website, in particular the Richemont Group brands, basically completed the official website of the Chinese version. For example, like the famous Cartier and Dunhill. Dunhill even opened a special shopping site, a pity that this site is set in Hong Kong, do not buy from the mainland.
Zegna has also recently completed the official Web site of cultural content is very rich in detail, but also opened an online shopping site, but unfortunately is still USONLY.
Some sites are doing is not very good. Such as PRADA, Web site opened, only one picture, a link at all.
Compared with some European brands, the U.S. e-commerce and personal credit system construction was early, so the building of an American brand sites are relatively sound. Internet shopping is also developing very well. Except for some brands, the large department stores have their own official website, you can purchase directly in the above favorite brands. Such as the famous NORDSTROM department store.
So, at the current stage, direct-line from China to buy the brand is still relatively small.
However, less does not mean no. There are two very good U.S. brands, LLBean, and BrooksBrothers directly from China, online shopping, delivery of goods directly from the United States to China.
First-come brief you on these two brands.
BROOKSBROTHERS
Most representative of the United States-style none other than the brand of non-BrooksBrothers. Former U.S. President such as Roosevelt, John F. Kennedy to George W. Bush, Bill Clinton, are BrooksBrothers loyal customers, it also made BrooksBrothers received the title of President of the royal clothes.
In fact, many of the modern men’s styles and rules are established by the BrooksBrothers invention and, in 1845 BrooksBrothers suit before the introduction of the first set of clothing, men are not at home sewing is to ask the tailor cut, and only nobles could afford to be invited, BrooksBrothers After the introduction of clothing, when the men have gone to BrooksBrothers buy ready-made clothes, and even can be said that there is no BrooksBrothers garments in the world today.
Another example of men’s seersucker fabric on the by BrooksBrothers first, known as a great innovation in garment sector; another example, in 1896, JohnBrooks from the polo playing inspired to design a button-collar shirt ButtonDown into the mainstream of today’s casual shirt style , BrooksBrothers is now the ancestor of all ButtonDown shirt.
Even today’s ubiquitous RalphLauren year is nothing but a BrooksBrothers store Sales. POLO store we can go and see the design of their stores and clothing style, similar to how BrooksBrothers. POLO is nothing but a little younger than BrooksBrothers fills exactly the same, but the basic Style. I recently purchased a blue-white bars RalphLauren leisure suit, go home, and the original one was found, was able to make up a set of BrooksBrothers pants. Color, fabric, style, exactly the same. In contrast, however, or BrooksBrothers the price to be much more worthwhile.
luxury goods
